{"id":5384,"date":"2013-06-07T12:09:36","date_gmt":"2013-06-07T20:09:36","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=5384"},"modified":"2013-06-07T12:09:36","modified_gmt":"2013-06-07T20:09:36","slug":"the-sales-magnet-how-to-get-more-customers-without-cold-calling-kendra-lee","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2013\/06\/07\/the-sales-magnet-how-to-get-more-customers-without-cold-calling-kendra-lee\/","title":{"rendered":"The Sales Magnet. How to get more customers without cold calling.  Kendra Lee"},"content":{"rendered":"<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.mysecuritysign.com\/PS\/Store-Policy-Signs.aspx');\"  href=\"http:\/\/www.mysecuritysign.com\/PS\/Store-Policy-Signs.aspx\" target=\"_blank\"><img decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"Sales\" alt=\"Sales\" src=\"http:\/\/www.safetybanners.com\/img\/lg\/B\/Going-Out-Business-Banner-B-0161.gif\" width=\"100\" \/><\/a><\/p>\n<p>The Sales Magnet. How to get more customers without cold calling. \u00a0Kendra Lee. 2013. \u00a0ISBN 9780985782917. \u00a0A very good book for the experienced salesperson who want\/needs to crank their efforts up \u00a0a big notch. This approach toward\u00a0regular\u00a0campaigns and lead generation efforts works as we \u00a0have been using\u00a0similar\u00a0efforts\u00a0for a dozen years.\u00a0\u00a0I appreciate her\u00a0realistic\u00a0view &#8211; if there are no leads in the sales funnel and marketing is ineffective &#8211; you have to call &#8211; but you also have to do this \u00a0method if you want your life to improve. \u00a0 Many sales people have been classed as not that\u00a0organized\u00a0and tactics driven, however my experience has been that any sales person will find this approach as\u00a0patently\u00a0obvious. \u00a0 As well, \u00a0if you\u00a0think\u00a0you are one of the &#8220;past it &#8221; generation that has not adopted LinkedIn and other\u00a0tools\u00a0into your sales bag, she gives you an easy way to start to adopt it. \u00a0 One\u00a0caveat\u00a0 not every salesperson is\u00a0adept\u00a0at writing good content &#8211; and if you are one of those you can learn to be better as the author gives useful templates on how\u00a0to\u00a0do it. \u00a0When you start, I\u00a0would\u00a0getting some \u00a0hard hitting copy advice from a real writer &#8211; if you do that you will reap a great harvest in sales leads. One of my\u00a0colleagues\u00a0calls this \u00a0&#8220;a paint by numbers&#8221; way to be successful\u00a0 Good resource site http:\/\/www.thesalesmagnet.com\/<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/socialmediatoday.com\/kendralee\/1462981\/3-tips-warm-your-linkedin-prospecting');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/socialmediatoday.com\/kendralee\/1462981\/3-tips-warm-your-linkedin-prospecting\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"http:\/\/i.zemanta.com\/168876537_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/socialmediatoday.com\/kendralee\/1462981\/3-tips-warm-your-linkedin-prospecting');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\"  href=\"http:\/\/socialmediatoday.com\/kendralee\/1462981\/3-tips-warm-your-linkedin-prospecting\" target=\"_blank\">3 Tips to Warm Up Your LinkedIn Prospecting<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.thejfblogit.co.uk\/2013\/04\/13\/guest-post-the-prospecting-rut\/');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/www.thejfblogit.co.uk\/2013\/04\/13\/guest-post-the-prospecting-rut\/\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"http:\/\/i.zemanta.com\/159758779_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.thejfblogit.co.uk\/2013\/04\/13\/guest-post-the-prospecting-rut\/');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\"  href=\"http:\/\/www.thejfblogit.co.uk\/2013\/04\/13\/guest-post-the-prospecting-rut\/\" target=\"_blank\">Guest Post: The Prospecting Rut<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/marketing\/in-an-inbound-marketing-world-should-cold-calling-still-have-a-role-0495042');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/www.business2community.com\/marketing\/in-an-inbound-marketing-world-should-cold-calling-still-have-a-role-0495042\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"http:\/\/i.zemanta.com\/169229646_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/marketing\/in-an-inbound-marketing-world-should-cold-calling-still-have-a-role-0495042');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\"  href=\"http:\/\/www.business2community.com\/marketing\/in-an-inbound-marketing-world-should-cold-calling-still-have-a-role-0495042\" target=\"_blank\">In an Inbound Marketing World, Should Cold Calling Still Have a Role?<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/rocketbuilders.blogspot.com\/2013\/04\/the-biggest-thing-sales-leaders.html');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/rocketbuilders.blogspot.com\/2013\/04\/the-biggest-thing-sales-leaders.html\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"http:\/\/i.zemanta.com\/158981060_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/rocketbuilders.blogspot.com\/2013\/04\/the-biggest-thing-sales-leaders.html');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\"  href=\"http:\/\/rocketbuilders.blogspot.com\/2013\/04\/the-biggest-thing-sales-leaders.html\" target=\"_blank\">The biggest thing sales leaders overlook: SALES!<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/strategy\/is-there-life-after-call-reluctance-0495353');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/www.business2community.com\/strategy\/is-there-life-after-call-reluctance-0495353\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"http:\/\/i.zemanta.com\/169341604_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.business2community.com\/strategy\/is-there-life-after-call-reluctance-0495353');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\"  href=\"http:\/\/www.business2community.com\/strategy\/is-there-life-after-call-reluctance-0495353\" target=\"_blank\">Is There Life After Call Reluctance?<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/thesalesblog.com\/blog\/2013\/04\/09\/what-cold-calling-means\/');\" style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\"  href=\"http:\/\/thesalesblog.com\/blog\/2013\/04\/09\/what-cold-calling-means\/\" target=\"_blank\"><img decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"http:\/\/i.zemanta.com\/158881810_80_80.jpg\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/thesalesblog.com\/blog\/2013\/04\/09\/what-cold-calling-means\/');\" style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\"  href=\"http:\/\/thesalesblog.com\/blog\/2013\/04\/09\/what-cold-calling-means\/\" target=\"_blank\">What Cold Calling Means<\/a><\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=e5d050a5-c623-4308-b23a-f80ff7e860d6\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p> A very good book for the experienced salesperson who want\/needs to crank their efforts up  a big notch. This approach toward regular campaigns and lead generation efforts works as we  have been using similar efforts for a dozen years.  I appreciate her realistic view &#8211; if there are no leads in the sales funnel and marketing is ineffective &#8211; you have to call &#8211; but you also have to do this  method if you want your life to improve.   Many sales people have been classed as not that organized and tactics driven, however my experience has been that any sales person will find this approach as patently obvious.   As well,  if you think you are one of the &#8220;past it &#8221; generation that has not adopted LinkedIn and other tools into your sales bag, she gives you an easy way to start to adopt it.   One caveat  not every salesperson is adept at writing good content &#8211; and if you are one of those you can learn to be better as the author gives useful templates on how to do it.  When you start, I would getting some  hard hitting copy advice from a real writer &#8211; if you do that you will reap a great harvest in sales leads. One of my colleagues calls this  &#8220;a paint by numbers&#8221; way to be successful.  Good resource site http:\/\/www.thesalesmagnet.com\/<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,18],"tags":[860,1794,2768,517,2761,110,1793,155],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/5384"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=5384"}],"version-history":[{"count":5,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/5384\/revisions"}],"predecessor-version":[{"id":5428,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/5384\/revisions\/5428"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=5384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=5384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=5384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}